In 1995, Reid’s Fine Furnishings opened in historic Grandin Village. Owners Bill and Andrea Waide fell in love with the hometown atmosphere of this eclectic, family-friendly neighborhood and wanted to be a part of the community. Since that time, they have been active participants in supporting the growth and development of the neighborhood, the residents, and the local businesses.

Andrea Reid and Bill Waide, Reid's furnishing founders.

Grandin Road Merchant’s Association

In 1996, Andrea Reid Waide was among the first members of the Grandin Road Merchant’s Association. Since then, she has served as an active Board member. This is a group of business owners who are dedicated to promoting success for all Grandin Road businesses, as well as the entire community. This Association holds annual events, such as the Christmas Parade, to raise funds for local charities, while at the same time promotes the small town friendliness of the Grandin Road area.

Grandin Road Merchants Assoc

Bio Medical Engineering Scholarship at VT

Since the birth of Reid’s Fine Furnishings, Andrea and Bill Waide have taken a personal interest in their customers. A cornerstone to the success of their business is helping each customer select home furnishings that fit their lifestyle, personal taste and décor. As so often happens in business, customers become friends. Such is the case with Dr. Amrinder Nain and his wife, Dr. Bahareh Bekkam. Dr. Nain was well aware of the influence the Waides have in their community. He invited them to become a partner in providing on-going financial support to maintain scholarships for students doing cancer research in the Bio Medical Engineering Department at Virginia Tech. As a result of this friendship and that invitation, the Waides are proud to have provided scholarship money to deserving Virginia Tech students for the past four years.

Virginia Tech

Jefferson Center

The Jefferson Center is a vital part of the cultural life in Roanoke, offering educational opportunities to young people who are interested in the performing arts. Additionally, the Jefferson Center brings professional musicians and artists to their stage, as well as their classrooms. It’s not a surprise that Reid’s Fine Furnishings is a strong advocate of the Jefferson Center. Over the years, Cyrus Pace, Executive Director, has counted on Bill and Andrea Waide to support this nonprofit arts and community center with desks, seating, and other donations of furniture. The Waide family also stands behind the Jefferson Center with fundraisers at their store and underwrites financial programs that match individual donations.

Jefferson Center

Grandin Theatre

The historic Grandin Theatre continues to be a jewel in the crown of Grandin Village. Originally opening in 1932, the Grandin Theatre served as a destination point for generations of theatergoers who enjoyed movies and live stage productions. A few years after Reid’s Fine Furnishings open their doors, the Grandin Theatre closed theirs. “Save The Grandin” became the overture throughout the area. Bill and Andrea Reid Waide joined the call and, with many other generous community members, made it possible for the Grandin Theatre Foundation to purchase and renovate the original Grandin Theatre.

Grandin Theatre

Smith Mountain Lake Charity Home Tour

The Smith Mountain Lake Charity Home Tours have been a popular event in the Roanoke area for twenty-five years. Featuring tours of eight beautiful private homes on the lake, the community favorite has raised millions of dollars for charitable organizations over the years. The homes are open for three days and are accessible to tour-goers by car or by boat, making this a unique opportunity to enjoy their scenic beauty. For several years, Reid’s Fine Furnishings has been a sponsor of a home on the tour schedule. Their sponsorship helps to offset costs associated with promoting and operating the tour, allowing more proceeds to be donated to the year’s designated charity.


Ekornes Furniture Annual Charity Promotion

Reid’s Fine Furnishings is Roanoke’s exclusive dealer of the beautiful and ergonomically designed Ekornes Stressless® furniture line. The Norwegian furniture maker is also philanthropic, with an annual promotion to increase donations to worthy charitable organizations. If a customer donates $50 to a nonprofit organization, they receive a coupon for $200 to $400 off the purchase of an Ekornes Stressless® chair or sofa. As a part of this promotion, Bill and Andrea Waide select a different local charity each year to be the recipient of their customer donations. Charities selected have included the Ronald McDonald House, the local chapter of the Susan G. Komen Foundation, the domestic violence shelter, Turning Point, and the Community Youth Partnership. Contributing to local charities is important to Bill and Andrea, who believe in supporting the people and the community in which they live and work.

Ekornes Annual