Celebrating 20 Years of Fine Furniture in Roanoke


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This week marks a special occasion in the history of Reid’s Fine Furnishings — our 20th anniversary. Sometimes, it seems like a lifetime ago that Bill and I were on our way to dinner at Norberto’s when we passed an empty storefront in Grandin Village.

We begged the building’s owner to show us the space that night, and immediately signed the lease that would begin our legacy. Other times, we wonder where the time has gone! We’ve been having so much fun, the last 20 years have just flown by.

As we celebrate 20 years in business, we also celebrate the people who helped make Reid’s the fine furniture destination Roanoke deserves. Most of the people on our team have been with us for more than a decade. We’ve also had the privilege of having front-row seats to the revitalization of the Grandin Village community, and we couldn’t be more grateful to have played a small part in it.

We’re also delighted to be celebrating the opening of our second showroom in Forest, so we can bring tomorrow’s antiques to the Lynchburg area.

Though we’ve been at this for a while now, we have no intention of getting stale! We’ll continue to add exciting new furniture designs to our collections and bring you accessories and lighting that you can’t live without. When your children and grandchildren are outfitting their new homes, you’ll know just where to send them for the best interior design advice in Virginia.

Join us as we toast to 20 years and many more to come today and tomorrow at the Roanoke showroom. We’ll be serving champagne and other refreshments from 2-5 pm.

Reid’s Fine Furnishings Adds Second Location in Virginia


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Reid’s has opened a second showroom to serve the needs of our customers in the Lynchburg and Forest metro areas.

Our new 5,200 square-foot store is located at 14805 Forest Road in Suite 101 in Forest, Virginia.

Our owner Andrea Reid Waide says, “We have made it our goal from day one to offer the highest quality home furnishings available, a pleasant and fun shopping environment, and professional sales and service — and we look forward to becoming a positive, active member of the Forest community.”

Andrea and Bill personally choose every item they sell, from American, primarily family-owned companies. The new location in Forest will also offer customers highly respected furniture brands, including Stickley, Ekornes Stressless, McKinley Leather, John Richard, Our House Designs, C.R. Laine, and many more.

We also offer personalized design consultation by appointment. Contact us to arrange an appointment or stop by the Roanoke showroom.