Thank You for Your Support


The Reid’s team would like to thank everyone for their continued support!

Visiting our showroom by appointment has been a tremendous help. We have spent most of our down time planning for fresh, exciting inventory and new looks in all categories. We can’t wait for you all to see our new motion sofas and chairs from Stickley,  Stressless, and American Leather.  

We are here if you need us, but more importantly, we wish you good health and we look forward to seeing you again soon.

Reid’s Awarded Gold in Best of Roanoke Voting


Reid’s Fine Furnishings is proud to announce it has been awarded Gold in the Best Furniture Store category by readers of The Roanoker in the magazine’s Best of Roanoke 2017 contest.

“It’s wonderful to see so many local businesses and organizations honored for their part in making Roanoke a great place to live,” said Reid’s owner Andrea Waide.

Waide and the rest of the employees of Reid’s are always delighted when the store receives recognition for providing quality furniture and customer service to the residents of Roanoke. Receiving Gold in the Best of Roanoke — an award decided by the people of Roanoke –— is “especially rewarding since it comes directly from the people who shop with us,” she added.

About the Award

The Best of Roanoke is an annual contest hosted by The Roanoker. Readers of the magazine vote for their favorite person, business or organization in a variety of different categories. This year, there were 158 categories for readers to vote on that ranged from “TV Person You Rely on Most” to “Best Craft Beer Brewery.”

This year’s top award winners include: Grandin Theatre for “Best Movie Theater,” Zack Jackson of K92 for “Most Fun on the Radio (Personality)” and Ed Walker for “Most Brilliant Mind.”

Reid’s Fine Furnishings would like to thank everyone who voted for the store and took part in the voting. For the full list of winners, visit

Reid’s Provides Final Touches to Grandin Theatre Renovation


In late April, the historic Grandin Theatre completed a 10-week renovation giving the façade, entry way, box office, and lobby a new look.

The Grandin Theatre Foundation was able to remodel and restore the Theatre’s box office, double sets of doors, adjoining windows and marble footers, and re-roof the marquee. The Foundation was also able to add functionality to the new doors to give patrons with disabilities easier access to and from the facility. Despite all the wonderful upgrades, something was still missing.

Reid’s Fine Furnishings, a Grandin Village neighbor since 1995, knew they could help make the Theatre even better. Owners Bill and Andrea Waide donated benches and tables to give the lobby a new, but familiar, look. The furniture was hand-picked by the Waides to refresh the space with the classic Reid’s twist, while keeping the theatre’s original vibe intact.

“In traditional Grandin Village style, we reached out to Bill and Andrea Waide of Reid’s and invited them down to do a walk-through,” said Grandin Theatre Foundation Executive Director Ian Fortier. “Bill and Andrea are great assets to the Grandin Village and two of the biggest supporters of this historic Theatre. From their very first visit, it was evident that they wanted to be a part of refurnishing the lobby. We are overwhelmed with gratitude for the contributions they made to the Theatre’s improvement,” said Fortier.

Built in 1932, the Grandin Theatre is the last remaining historic independent cinema house in the Roanoke Valley.

Reid’s Fine Furnishing Store Adds Interior Director


Bill and Andrea Waide are proud to announce a new addition to the Reid’s Fine Furnishings family of interior professionals.

Steve Parker brings his life-long love of interior design, art, and retail sales to his new position as Interior Director. Parker will be responsible for creating beautiful vignettes that highlight the furniture, art and accessories in the Reid’s Fine Furnishings showrooms located in the Historic Grandin Village in Roanoke and at Forest Square in Forest. He’ll also be working with Reid’s clients to design and outfit the spaces in their homes.

“Steve’s experience in art sales and framing, retail sales, store management and merchandising, and interior design services made him an ideal candidate for this position. We’re really pleased he’s part of our team,” said Andrea Reid Waide, Owner of Reid’s Fine Furnishings.

Parker graduated from the University of Richmond with a bachelor’s degree in marketing and has completed professional training in sales, marketing, and design. In addition to focusing his career on the decorative arts, Parker has volunteered with non-profit organizations supporting and promoting creative individuals and their fine crafts. Parker was raised in Hampton, Virginia, and most recently moved to Roanoke from Asheville, North Carolina.

Please help us welcome Steve to the Reid’s family!

Reid’s Receives Stickley Award


Andrea and Bill believe in the value of fine, handcrafted furnishings. They see these pieces as an investment to be passed down through the generations.

That’s why we carry collections from some of the world’s best furniture makers, including the Stickley brand.

Stickley Furniture has been in operation since 1900. The brand was started by a group of brothers in the spirit of an old Flemish craftsman’s phrase Als Ik Kan, which translates to “to the best of my ability.” Gustav Stickley, the company’s first furniture designer and maker, marked his pieces with the phrase to assure customers that Stickley furniture was of the finest quality — every piece made with honor, integrity, and pride.

Their first pieces used solid construction, what-you-see-is-what-you-get joinery, and the highest quality woods available. Finishes were not thick gums, but clear dyes that allowed natural grain to sparkle. It’s that commitment to quality that resulted in beautiful, practical, and exceedingly strong and long-lasting furnishings. And the company continues these founding practices to this day, 117 years later.

Recently, at their annual Dealer Weekend event, the L & J.G. Stickley company honored Reid’s Fine Furnishings as a Champion of Per Capita Sales. This means we’ve shared our love of the Stickley brand with the highest population percentage of any Stickley dealer anywhere.

We’re proud to receive this award, and hope you’ll stop by our showrooms in Roanoke or Forest to learn more about the Stickley story and how these incredible furnishings will be the antiques you pass along to your family.

Celebrating 20 Years of Fine Furniture in Roanoke


This week marks a special occasion in the history of Reid’s Fine Furnishings — our 20th anniversary. Sometimes, it seems like a lifetime ago that Bill and I were on our way to dinner at Norberto’s when we passed an empty storefront in Grandin Village.

We begged the building’s owner to show us the space that night, and immediately signed the lease that would begin our legacy. Other times, we wonder where the time has gone! We’ve been having so much fun, the last 20 years have just flown by.

As we celebrate 20 years in business, we also celebrate the people who helped make Reid’s the fine furniture destination Roanoke deserves. Most of the people on our team have been with us for more than a decade. We’ve also had the privilege of having front-row seats to the revitalization of the Grandin Village community, and we couldn’t be more grateful to have played a small part in it.

We’re also delighted to be celebrating the opening of our second showroom in Forest, so we can bring tomorrow’s antiques to the Lynchburg area.

Though we’ve been at this for a while now, we have no intention of getting stale! We’ll continue to add exciting new furniture designs to our collections and bring you accessories and lighting that you can’t live without. When your children and grandchildren are outfitting their new homes, you’ll know just where to send them for the best interior design advice in Virginia.

Join us as we toast to 20 years and many more to come today and tomorrow at the Roanoke showroom. We’ll be serving champagne and other refreshments from 2-5 pm.

Reid’s Fine Furnishings Adds Second Location in Virginia


Reid’s has opened a second showroom to serve the needs of our customers in the Lynchburg and Forest metro areas.

Our new 5,200 square-foot store is located at 14805 Forest Road in Suite 101 in Forest, Virginia.

Our owner Andrea Reid Waide says, “We have made it our goal from day one to offer the highest quality home furnishings available, a pleasant and fun shopping environment, and professional sales and service — and we look forward to becoming a positive, active member of the Forest community.”

Andrea and Bill personally choose every item they sell, from American, primarily family-owned companies. The new location in Forest will also offer customers highly respected furniture brands, including Stickley, Ekornes Stressless, McKinley Leather, John Richard, Our House Designs, C.R. Laine, and many more.

We also offer personalized design consultation by appointment. Contact us to arrange an appointment or stop by the Roanoke showroom.