Reid's Fine Furnishings' new interior director

Reid’s Fine Furnishing Store Adds Interior Director


Bill and Andrea Waide are proud to announce a new addition to the Reid’s Fine Furnishings family of interior professionals.

Steve Parker brings his life-long love of interior design, art, and retail sales to his new position as Interior Director. Parker will be responsible for creating beautiful vignettes that highlight the furniture, art and accessories in the Reid’s Fine Furnishings showrooms located in the Historic Grandin Village in Roanoke and at Forest Square in Forest. He’ll also be working with Reid’s clients to design and outfit the spaces in their homes.

“Steve’s experience in art sales and framing, retail sales, store management and merchandising, and interior design services made him an ideal candidate for this position. We’re really pleased he’s part of our team,” said Andrea Reid Waide, Owner of Reid’s Fine Furnishings.

Parker graduated from the University of Richmond with a bachelor’s degree in marketing and has completed professional training in sales, marketing, and design. In addition to focusing his career on the decorative arts, Parker has volunteered with non-profit organizations supporting and promoting creative individuals and their fine crafts. Parker was raised in Hampton, Virginia, and most recently moved to Roanoke from Asheville, North Carolina.

Please help us welcome Steve to the Reid’s family!